The Adobe suite faces stiff competition from OpenAI’s Dall-E and Midjourney’s image generators launched last year. The two companies will further develop Adobe’s Creative Cloud suite and Nvidia’s Picasso cloud service for third-party developers. “With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows,” said David Wadhwani, Adobe’s president of Digital Media Business in a statement.Īdobe will also partner again with integrated circuits company Nvidia, which is launching its own Picasso AI platform that some of Adobe Firefly’s models will host. The product demo included the different variations of a whole or part of an image that AI could generate.Īdobe Express, Photoshop and Illustrator will be among the first of the company’s existing products to benefit, with the AI tools open for beta testing this week.
What has Adobe announced?Īt the Adobe Summit in Las Vegas on Tuesday, the digital media platform announced it would be introducing its generative AI suite, Adobe Firefly, into existing Adobe products.
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